Indonesian company Blue Bird (PT Blue Bird Tbk) recorded a record revenue of 5.7 trillion rupiah in 2025, reflecting strong performance across various business lines, including taxi services and other transportation services. This announcement was made by the company's CEO, Andrej Djokosutono, during a press conference in the Indonesian capital, Jakarta.
Djokosutono noted that these results represent the highest financial performance for the company since the onset of technological changes in the sector, with the company achieving a growth rate of 13.2% compared to the previous year. The company also recorded an EBITDA of 1.34 trillion rupiah and a net profit of 643.4 billion rupiah.
Financial Performance Overview
The strong financial results of Blue Bird demonstrate the company's ability to adapt to changes in the transportation industry, as it has managed to maintain the quality of its services as one of the key foundations of its success. All business lines, including traditional taxi services and non-traditional transportation, contributed to this growth.
The company also expanded its fleet by adding approximately 1,800 new vehicles, bringing the total number of vehicles to over 26,000 units, including electric vehicles. This expansion reflects the company's commitment to enhancing its operational capabilities and providing diverse services that meet customer needs.
Background & Context
Founded in 1972, Blue Bird has become one of the leading transportation companies in Indonesia. With the emergence of app-based transportation services, the company faced significant challenges but managed to adapt by improving its services and developing its digital channels.
Blue Bird serves as an example of how traditional companies can adapt to technological innovations, having invested heavily in modernizing its fleet and enhancing its digital capabilities, which has helped it stay ahead of the competition.
Impact & Consequences
The strong financial results of Blue Bird indicate that companies investing in innovation and adapting to technological changes can achieve significant success even during challenging times. This success may encourage other companies in the region to adopt similar approaches, enhancing the sector's ability to adapt and grow.
Moreover, the growth in the use of digital applications such as MyBluebird, which saw a 30% increase in the number of users, indicates a significant shift in customer preferences towards digital solutions, opening new avenues for growth in the future.
Regional Significance
The experience of Blue Bird serves as a model for the Arab region, where many transportation companies face similar challenges due to technological changes. Arab companies can benefit from Blue Bird's strategies in improving their services and expanding their digital channels.
Additionally, the enhancement of electric vehicle use in Blue Bird's fleet could inspire Arab companies to adopt sustainable transportation solutions, contributing to achieving sustainable development goals in the region.
In conclusion, the success story of Blue Bird illustrates how companies can grow and thrive through innovation and adaptation, opening new horizons for growth in a rapidly changing world.