Cooperative Insurance, the largest insurance company in the Middle East and North Africa, has announced its participation as the insurance sponsor for the third edition of the Umrah and Visit Forum 2026, organized by the Ministry of Hajj and Umrah from March 30 to April 1, 2026 at the King Salman International Conference and Exhibition Center in Medina. This participation reaffirms its growing role as a strategic partner in the system serving the guests of Allah and enhances its pioneering presence in the insurance sector related to Hajj and Umrah.
Through this presence, Cooperative aims to support the objectives of Saudi Vision 2030, which seeks to develop the Hajj and Umrah system and elevate the experience of those coming to the Kingdom to perform Umrah. Cooperative provides a comprehensive and innovative insurance system that operates efficiently around the clock and throughout the week, during various seasons.
Event Details
During its participation in the forum, Cooperative showcased its integrated operational capabilities, which rely on advanced technological infrastructure, alongside qualified and trained teams working through call centers and field support teams around the clock for 24 hours every day of the week. This ensures rapid response and efficient handling of emergencies and various insurance needs.
In this context, Eng. Mohammed Al-Saeed, CEO of the Health Sector at Cooperative, stated: "We take pride in our participation in the Umrah and Visit Forum 2026 as the insurance sponsor, extending our national role in providing integrated insurance solutions that ensure protection and sustainability for the guests of Allah."
Background & Context
Cooperative's participation in the forum comes as part of its national responsibility to support the integrated system serving millions of Umrah performers and visitors annually. The company continuously seeks to develop innovative insurance solutions that align with the rapid expansion of Hajj and Umrah services, enhancing the quality and efficiency of the services provided.
Al-Saeed also confirmed Cooperative's commitment to actively contribute to achieving the objectives of Saudi Vision 2030 by developing insurance products related to the Hajj and Umrah sector, noting that their participation in the forum reflects their ongoing commitment to enhancing the experience of Umrah and Hajj performers.
Impact & Consequences
The Umrah and Visit Forum aims to highlight the latest services and technologies in the Umrah and visit sector, enhancing the exchange of experiences and building strategic partnerships among stakeholders. The forum also sheds light on the qualitative efforts and initiatives undertaken by the Kingdom to enrich the experience of Umrah performers and visitors and improve their spiritual journey.
By showcasing best operational practices and innovative solutions, the forum seeks to explore promising investment opportunities in this vital sector, supporting the sustainability of service development and elevating its quality, in line with the objectives of Saudi Vision 2030.
Regional Significance
These initiatives are part of Saudi Arabia's efforts to enhance its position as a key destination for Hajj and Umrah, reflecting its commitment to providing an exceptional experience for the guests of Allah. Furthermore, these steps enhance cooperation among Arab countries in the field of religious tourism, contributing to strengthening cultural and religious ties among peoples.
In conclusion, Cooperative's participation in the Umrah and Visit Forum 2026 represents an important step towards enhancing the quality of insurance services provided, benefiting all stakeholders and reflecting the Kingdom's commitment to offering the best experiences for the guests of Allah.