During the coffee tasting event held in Jakarta, Beshman Abram, the marketing director at BeanStar Indonesia, stressed the importance of choosing the right type of coffee according to one's body condition and personal taste. He pointed out that coffee is not just a drink but an experience that requires a deep understanding of the type of coffee and how to prepare it.
Abram explained that the Arabica coffee, which BeanStar uses, is characterized by its light flavor and is considered an ideal choice for individuals with sensitive stomachs. Arabica beans are grown in regions such as Yunnan, Brazil, and Ethiopia, ensuring a variety of flavors and high product quality.
Event Highlights
During the event, a range of innovative beverages was presented, including the Okinawa Caramel Latte, which was prepared with pieces of sweet biscuits. This allows consumers to adjust the sweetness level according to their preferences, as they can request modifications in sugar quantity from the barista.
Abram also noted that BeanStar offers a unique drink known as the -86 Dirty Series, which is served in cups at a temperature of -86 degrees Celsius. Consumers are advised to consume this drink quickly to enjoy the cold experience that lasts only for 40 seconds.
Background & Context
Coffee is an integral part of Indonesian culture, consumed daily by millions. With the growing awareness of coffee's benefits, there has been an increasing interest in specialty coffee types and how to prepare them. Arabica coffee, regarded as one of the best coffee varieties, is grown in mountainous areas and is known for its unique flavor.
Historically, coffee cultivation in Indonesia began in the 17th century, and since then it has become a part of the country's cultural identity. Over time, preparation and serving methods have evolved, contributing to the enhancement of Indonesian coffee's status on the global stage.
Impact & Consequences
The significance of this event lies in raising awareness about how to choose the right coffee, thereby improving consumers' experiences. Additionally, offering a variety of coffee options can enhance coffee culture in Indonesia and increase demand for local products.
Furthermore, focusing on quality and flavor can contribute to boosting the local economy by supporting farmers and creating new job opportunities in the coffee sector.
Regional Significance
Coffee is also a fundamental part of Arab culture, served at social occasions and considered a symbol of hospitality. The lessons learned from BeanStar's experience can be applied in Arab countries, where coffee culture can be enhanced by offering diverse options and raising awareness about the benefits of coffee.
In conclusion, this event demonstrates the importance of coffee not only as a beverage but as a part of culture and identity, reflecting the need for a deeper understanding of how to enjoy it.