Valero Developments has announced its efforts to strengthen its competitive position in the cities of Al-Obour and New Al-Obour by offering a comprehensive customer experience (End-to-End Experience). This experience begins with the selection of the project site, through the design and implementation phases, and extends to management, operation, and post-delivery services, ensuring the highest levels of comfort and quality for customers.
In this context, Engineer Ahmed Fahmy, the co-founder and chairman of the company, stated that Valero Developments does not view real estate development merely as the construction of units, but rather as an integrated journey that the customer experiences in all its details. He emphasized that the company's true competitive advantage lies in its ability to manage this journey efficiently, from the initial idea to post-delivery.
Event Details
Fahmy explained that the company begins this journey by selecting strategically studied locations within Al-Obour City, which provides real and sustainable value to the customer in the long term. The company also relies on strategic partners from major entities in the fields of design, implementation, and management, ensuring the delivery of a comprehensive real estate product, not just a traditional unit.
This approach has directly reflected in enhancing customer trust and increasing demand rates for the company's projects. He pointed out that the market has become more aware and increasingly leans towards companies that provide a true integrated experience, rather than just a competitive price or a product separate from the service system.
Background & Context
Valero Developments aims to place customer comfort at the core of every touchpoint, starting from the contracting experience, through continuous follow-up during the implementation phases, to post-delivery services. This aligns with the company's vision that places 'people and comfort first' at the heart of its strategy.
Engineer Mohamed Sami, the co-founder and CEO of the company, confirmed that Valero has been keen on collaborating with a select group of strategic partners. The company has contracted with the 'Hossam Sabour' alliance and 'DSC' for supervision and design in the 'CITALIA' project, ensuring designs that achieve a balance between beauty, functionality, and sustainability.
Impact & Consequences
The company has also contracted with KAD for project management and operation, ensuring the preservation of investment value and providing a professional operational experience for customers post-delivery. This represents a fundamental part of the 'complete customer journey' concept adopted by the company.
Not only does the company focus on good planning, but it also supports it with accelerated execution rates and a clear commitment to timelines, enhancing customer trust and giving Valero Developments a strong competitive edge in the Al-Obour market, which is one of the fastest-growing markets in East Cairo.
Regional Significance
The company’s project portfolio includes a number of diverse projects, foremost among them the 'CITALIA' project, which is an integrated residential compound located in one of the prominent strategic locations in New Al-Obour, covering an area of 13 acres. It includes residential units of various sizes alongside a commercial area serving the project's residents and the city's inhabitants, with project delivery scheduled to begin within three and a half years from its launch in May.
The company also owns the 'CIRCLE 9 MALL' project in Al-Obour, which is the first medical commercial mall in the entertainment district in front of the Dar Misr compound. 100% of the concrete work and 90% of the external finishes have been completed, enhancing the company's plan to deliver the project ahead of schedule.
Additionally, the company's portfolio includes the 'White Mall' project, a medical entertainment project built on an area of 2,500 square meters with a construction ratio of 50%. It consists of a basement, a ground floor, and two repeated floors, with the basement foundations already poured, allocating the ground floors for commercial activities and the upper floors for medical activities.
The company confirmed its continued execution of its expansion plan, focusing on providing real value based on quality, speed of execution, and an integrated living experience, thereby enhancing its position as one of the companies reshaping the concept of competitiveness in the real estate market.