The Indonesian Ministry of Creative Economy announced its support for Sundanese culture by facilitating the production of music videos under the AKTIF Musik program. This initiative aims to enhance local musicians' understanding of the music industry and intellectual property rights.
According to the Minister of Creative Economy, Tiko Rivki Harsia, the program aims to support local musicians from middle to upper classes by providing assistance in promoting and distributing their creative works. The program also seeks to enhance musicians' understanding of the fundamentals of the music industry.
Event Details
The musical events included in the program support artists such as Igga Robot Ethnic Percussion and Adi Astrid, who represent the city of Bandung in West Java. Music videos will be produced from April 5 to 8, 2026, at various locations including Sanggar Seni Igga Robot and Tipi Gong Park.
Igga Robot will produce a song titled “Nabak Jakart Pasundan”, while Adi Astrid will present the song “Goyang Gringsing”, which blends Sundanese musical colors.
Background & Context
The Sundanese culture is an important part of Indonesia's cultural heritage, characterized by its rich diversity in arts and music. The AKTIF Musik program aims to promote this heritage by supporting local artists and empowering them to access digital markets.
The program has been launched in several Indonesian regions, aiming to enhance the creative economy by supporting local artists and enabling them to understand intellectual property rights and how to manage their work professionally.
Impact & Consequences
The AKTIF Musik program is considered a significant step towards enhancing the creative economy in Indonesia, as it seeks to provide new opportunities for local musicians. Through this program, musicians can become more independent and professional, contributing to improving their economic livelihoods.
Additionally, the program reflects the Indonesian government's commitment to promoting culture and the arts, which could lead to increased investments in this sector and enhance Indonesia's position on the global cultural stage.
Regional Significance
Indonesia's experience in supporting culture and the arts could serve as a model for Arab countries, many of which face similar challenges in promoting their local culture. Arab nations could benefit from this experience by developing similar programs that support local artists and enhance their competitiveness in global markets.
In conclusion, the AKTIF Musik program demonstrates how culture and the arts can be a driving force for economic development, opening new horizons for musicians and artists worldwide.