Less than two weeks before the kickoff of the 2026 World Cup, FIFA has announced the release of a new batch of tickets for the 104 matches set to begin on June 11 in North America. This step comes at a time when demand for the tournament is increasing, with FIFA indicating that tickets are available on a first-come, first-served basis as long as supplies last.
According to the official announcement, ticket sales will commence at 21:00 GMT via FIFA's official website. FIFA had previously announced in April that tickets would be released regularly until the final match scheduled for July 19.
Event Details
So far, over five million tickets have been sold out of approximately seven million available, according to FIFA President Gianni Infantino. This edition is expected to break the previous record of 3.5 million tickets sold during the 1994 tournament.
The United States, Mexico, and Canada are hosting the 23rd edition of the finals, which will feature 48 teams instead of 32, increasing the total number of matches to 104, with 78 of those taking place on U.S. soil.
Background & Context
The ticket sales issue comes amid widespread controversy, with FIFA facing accusations of pricing tickets too high despite promises made when awarding the hosting rights to the three countries. In New York and New Jersey, a judicial investigation has been opened into FIFA's ticket sales practices, particularly concerning the eight matches scheduled at MetLife Stadium in New Jersey, including the final.
In March, the European Football Fans Association and the organization Euroconsumers filed a lawsuit against FIFA at the European Commission, accusing it of abusing its dominant position and demanding the abandonment of "opaque and unfair" practices.
Impact & Consequences
FIFA has defended the World Cup ticket prices, stating that they are determined by "huge" demand and a variable pricing system based on the importance of each match. A FIFA spokesperson confirmed that the pricing strategy covers a wide range of price levels and categories, reflecting market demand for each game.
This controversy surrounding ticket prices could impact FIFA's image and increase pressure on the governing body, especially as the tournament approaches. Additionally, the judicial investigations may lead to changes in FIFA's future ticket sales policies.
Regional Significance
The World Cup is a significant sporting event that attracts attention from fans worldwide, including in Arab countries. High ticket prices may affect Arab fans' ability to attend matches, potentially limiting their engagement with the event.
At the same time, this tournament could enhance tourism and the economy in the host countries, opening new avenues for cooperation between Arab nations and the three host countries.