Mountain View has signed a strategic partnership with the Creative Industry Summit to host the 28th edition of the annual festival at Heartwork within the iCity project in New Cairo next June.
This partnership reflects a shared commitment to supporting the creative economy in Egypt and providing integrated spaces that enhance the exchange of ideas, collaboration, and the creation of new opportunities.
Event Details
This partnership combines the dynamic business environment of Heartwork with the role of the Creative Industry Summit as a leading platform for creative industries. Together, both parties aim to strengthen impactful professional connections, support the sustainable growth of the creative economy, and establish Heartwork as a key destination for creative and professional events.
The partnership was officially signed by Sherif Saleh, CEO of International and Commercial Projects at Mountain View, and Mai Salama, co-founder of the Creative Industry Summit, in the presence of Engineer Wael Lotfy, co-CEO of Mountain View.
Background & Context
The Creative Industry Summit is an important platform that gathers creators and innovators from various fields, aiming to enhance collaboration among creative industries. By hosting this event at Heartwork, Mountain View seeks to provide a conducive environment for creativity and innovation.
Mountain View continues to develop Heartwork as one of the vital components within iCity New Cairo, having announced the delivery of the first phase of the project, with plans to deliver the second phase within this year.
Impact & Consequences
This partnership represents a significant step towards enhancing the creative economy in Egypt, aiming to create new opportunities for creators and promote collaboration among various sectors. It also contributes to providing suitable spaces for the exchange of ideas and new projects.
The festival is expected to enhance Egypt's position as a key destination for creative events, attracting more investments and talents to the Egyptian market.
Regional Significance
This event is part of broader efforts to support the creative economy in the Arab region, where many countries seek to enhance innovation and creativity as a means to achieve economic growth. By providing platforms like the Creative Industry Summit, Arab countries can foster collaboration among creators and innovators.
In conclusion, this partnership between Mountain View and the Creative Industry Summit reflects a strong commitment to supporting the creative economy in Egypt, opening new horizons for the future.