HP, the American information technology company, has declared that the Egyptian market is one of the most significant strategic areas for its business growth in the Middle East. In his first press interview after the company resumed its activities in Egypt, Peter Oganisian, the General Manager for the Middle East and East Africa, confirmed that HP is placing great emphasis on investing in local technology and enhancing strategic partnerships, as well as supporting the development of digital skills.
Oganisian pointed out that Egypt's notable progress in digital infrastructure, along with the government's clear vision for digital transformation, were among the key factors that contributed to strengthening the company's presence in the local market, prompting it to expand its plans in the upcoming phase.
Event Details
Oganisian stated that his company views Egypt as a strategic growth center, rather than just a consumer market. He explained that the company is witnessing increasing and sustainable demand for integrated technological solutions across various sectors, providing a genuine opportunity to contribute to this journey. HP is focused on investing in local technology, building solid strategic partnerships, and supporting the development of digital skills.
He also noted that the greatest impact is realized in the business, education, and government sectors, where technology has the potential to create profound and sustainable transformations. There is clear momentum in the areas of updating IT infrastructure in both the public and private sectors, in addition to accelerating the adoption of artificial intelligence in institutions and supporting the shift towards flexible hybrid work models.
Background & Context
As Egypt continues to transition towards a knowledge-based economy, the demand for digital education solutions is increasing, which directly aligns with HP's strengths. To enhance its field presence, the company launched a series of events titled "Future Is Now" in the region, including Cairo, to serve as a platform for direct communication with customers and partners, showcasing how its innovations support Egypt's broader transformational goals.
Regarding the services and solutions that HP currently offers in Egypt, Oganisian indicated that the company provides a comprehensive technology ecosystem that integrates hardware, software, and services, specifically designed for modern hybrid work environments. This ecosystem includes AI-enabled computing devices, smart printing solutions, and integrated collaboration and hybrid work tools.
Impact & Consequences
The company continues to expand this portfolio with innovations that keep pace with the rapid transformations in the work environment. At the "CES 2026" exhibition, HP launched the "HP EliteBook X G2" series, which combines advanced AI performance, robust security, and exceptional battery life in a lightweight design. It also introduced the "HP EliteBoard G1a," which redefines the desktop concept as the first integrated AI computer embedded in a keyboard.
During the "HP Imagine 2026" conference, a global event dedicated to the future of work, HP unveiled HP IQ, a new intelligence layer within the workplace that connects devices through local AI to reduce friction and make daily work more seamless and intuitive. Oganisian confirmed that HP has a broad and growing customer base in Egypt that spans multiple sectors, reflecting a continuous expansion of this base as demand rises.
Regional Significance
Egypt is a large and fast-moving market, boasting a vast youth base with an active digital presence, which enhances the rapid shift towards technologies that support modern work and learning methods. One of HP's main priorities in the local market is to maintain constant proximity to customers and partners to effectively understand and respond to local market needs.
Oganisian affirmed that Egypt's progress in building digital infrastructure, driven by a clear government vision and ambitious national strategies, has been a pivotal factor in enhancing HP's local presence. Collaboration with the Ministry of Communications and Information Technology on the implementation of the HP IDEA program underscores the importance of aligning with national priorities in the company's operations.
In conclusion, HP aims to support the modernization of the government sector and empower small and medium enterprises to grow and expand, reflecting its commitment to enhancing digital transformation in Egypt.