Advisor Turki bin Abdul Mohsen Al Sheikh, Chairman of the General Entertainment Authority, inaugurated the new headquarters of Benchmark Group in Jeddah, in the presence of the company's Chairman Zaki Hassanein and CEO Mohamed Zaki Hassanein. This step reflects the Kingdom's commitment to developing the infrastructure of the entertainment sector and organizing events.
During the visit, Al Sheikh toured the administrative offices and various departments at the headquarters, where he reviewed the operational work system. He also met with the company's staff and listened to an explanation about the initiatives and future plans aimed at organizing entertainment events and activities according to the highest professional standards.
Event Details
Following this, Advisor Al Sheikh visited the Abadi Al-Jawhar Arena, where he reviewed the modern facilities, celebration halls, and advanced technical equipment that support hosting major events. Al Sheikh confirmed that the theater is one of the most beautiful theaters in the Middle East, due to its features and technical capabilities that support major artistic performances.
At the end of his visit, Al Sheikh expressed his happiness with what he saw at the Benchmark Group headquarters, praising the young Saudi talents working in the company. He emphasized that empowering national youth is one of the main objectives of developing the entertainment sector in the Kingdom.
Background & Context
This visit comes at a time when the Kingdom of Saudi Arabia is witnessing rapid developmental movement across various sectors, including the entertainment sector. The government seeks to enhance the role of national companies in this field, contributing to supporting local content and expanding the entertainment industry.
Benchmark Group is considered one of the leading companies in event organization and has played a pivotal role in developing this sector through partnerships with local and international entities. The opening of the new headquarters reflects the company's commitment to providing quality entertainment experiences according to the highest global standards.
Impact & Consequences
This step emphasizes the importance of enhancing the infrastructure of the entertainment sector in the Kingdom, contributing to attracting more global and local events. The presence of the Abadi Al-Jawhar Arena represents a new attraction point for tourists and investors in the events field.
Moreover, supporting Saudi youth in this sector reflects the Kingdom's Vision 2030, which aims to create new job opportunities and boost the national economy by developing non-oil sectors.
Regional Significance
The inauguration of the Benchmark headquarters and the Abadi Al-Jawhar Arena is an important step towards enhancing the Kingdom's position as a leading destination in the entertainment field in the region. This development reflects a positive trend towards developing cultural and artistic events, contributing to enhancing cultural cooperation among Arab countries.
In conclusion, these initiatives reflect the Kingdom's ambitious vision towards building a sustainable entertainment sector that contributes to improving the quality of life and enhances the Kingdom's status on the international stage.