The National Telecommunications Regulatory Authority has reported a significant jump in the use of entertainment content applications, showing a 60% increase in one day in 2026 compared to the same day in 2025. The report also highlighted a rise in mobile and fixed internet usage.
The report indicated that mobile internet services usage rose by 12%, with an addition of 7.9 million new users. Fixed internet services also saw an increase of 36%, with 1 million new users joining.
Details of the Event
Usage indicators for internet applications varied on the same day in 2026 compared to 2025. The number of short entertainment video creators reached 42.6 million, with a total viewing time of 14.6 million hours daily, reflecting an estimated 60% increase in usage volume.
Regarding email, the number of users reached 16 million, sending 14.2 million emails daily, representing a 12% increase compared to the same day in 2025.
Background & Context
The importance of entertainment content applications is growing in the digital age, as they have become an integral part of users' lives. With the increasing number of internet users, these trends are expected to continue to grow. The rise in mobile internet users reflects a shift towards reliance on smartphones for accessing content.
This increase in usage is indicative of cultural and social changes, as users tend to consume entertainment content more online, opening new horizons for the entertainment industry.
Impact & Consequences
This increase in the use of entertainment content applications indicates a significant shift in user behaviors, which may affect companies' strategies in delivering content. Companies are expected to invest in developing new content that aligns with the growing preferences of the audience.
This trend may also lead to increased competition among content platforms, pushing them to enhance their services and offer innovative content to attract more users.
Regional Significance
These results are significant for the Arab region, reflecting the rapid growth in internet usage and its applications. With the increasing number of users, these trends could contribute to strengthening the digital economy in Arab countries.
Furthermore, the increased use of entertainment content applications may open new opportunities in areas such as digital marketing and advertising, contributing to improved economic performance.
This increase in the use of entertainment content applications represents a major shift in user behaviors, prompting companies and investors to adapt to these changes to achieve success in the market.