The Indonesian Ministry of Trade, through the Indonesian Trade Promotion Center in Budapest, announced the success of Indonesian products in achieving potential transactions of $743.07 thousand, which is equivalent to 12.64 billion rupiah, during the 2026 Home Design Exhibition held in the Hungarian capital.
Suci Mahanani, head of the Trade Promotion Center, explained that the results of the exhibition reflect significant interest from the market in Central and Eastern Europe towards Indonesian products. She confirmed that this success reflects the growing confidence in the quality of Indonesian furniture and home decor.
Event Details
The exhibition featured four representatives from Indonesian small and medium enterprises, showcasing a diverse range of products, including furniture made from intricately carved teak wood with traditional designs, luxurious furniture with innovative designs, as well as home decorations made from copper and petrified wood. New products based on mycelium mushrooms were also presented, reflecting a trend towards sustainability in design.
During the exhibition, the Trade Promotion Center organized promotional activities, facilitated business meetings, and conducted direct visits to importers, contributing to the enhancement of trade relations between Indonesia and Hungary.
Background & Context
Historically, trade relations between Indonesia and Hungary have seen remarkable growth. According to Eurostat data, Hungary's imports from Indonesia increased by 9.47% annually between 2021 and 2025. Forecasts indicate that total trade between the two countries will reach $303.7 million by 2025, with Indonesian non-oil exports increasing to $113.8 million, reflecting the growing demand for Indonesian products in the European market.
These results are a positive indicator of the ability of Indonesian products to compete in global markets, especially amid increasing interest in sustainable designs and natural materials.
Impact & Consequences
These potential transactions serve as evidence of Indonesia's ability to meet the needs of the European market, as companies focus on delivering products that comply with European quality standards. Indonesian Ambassador to Hungary, Penny De Herasati, emphasized that quality is the key to success in global markets, highlighting the importance of such exhibitions in raising awareness of Indonesian products.
This success at the exhibition may open new horizons for Indonesian exports, enhancing Indonesia's position as a major supplier of furniture and decor in global markets.
Regional Significance
These developments are particularly significant for the Arab region, where Arab countries can benefit from Indonesia's experience in boosting their exports. Arab nations with a rich heritage in furniture and decor manufacturing can draw inspiration from Indonesia's success in promoting its products in global markets.
In conclusion, Indonesia's success at the Home Design Exhibition in Budapest represents an important step towards strengthening trade relations with Europe and reflects the capacity of developing countries to compete in global markets.