The Big Bad Wolf Foundation (BBW) has announced the organization of a book bazaar in the Indonesian city of Makassar, which will take place at the Summarecon Mutiara Convention Center from April 2 to 12, 2026. This event aims to enhance the reading movement by offering millions of high-quality international books at affordable prices, making them accessible to everyone.
This bazaar is part of the celebrations marking the tenth anniversary of BBW's establishment in Indonesia, as the event returns to Makassar for the second time, reflecting the foundation's success in expanding reading and literary culture in the country.
Event Details
According to BBW founder, Andrew Yap, this bazaar represents an important opportunity to bring international books closer to the public, especially in the southern Sulawesi region. He noted that Makassar is considered an important educational and cultural hub, making it a strategic location for organizing this event.
Yap added that the bazaar aims to encourage reading as a lifestyle choice and an investment in the future. Through this event, BBW seeks to raise awareness about the importance of reading within the community.
Background & Context
BBW was established in Indonesia ten years ago, and since then, it has distributed millions of books to readers across the country. The foundation aims to change the world through reading, believing that books are the key to knowledge and development.
This initiative coincides with the Indonesian government's efforts to promote reading and culture within society, as many programs and initiatives have been launched to foster a love of reading among children and youth.
Impact & Consequences
Organizing the book bazaar in Makassar is considered a significant step towards enhancing the culture of reading in Indonesia. By providing books at affordable prices, the foundation can reach a wide segment of society, contributing to the development of an educated and aware community.
This event also reflects BBW's commitment to expanding reading across the country, with plans for the bazaar to be held in 14 other Indonesian cities, thereby enhancing access to books and information.
Regional Significance
Initiatives to promote reading and culture are also very important in the Arab world, where many countries face challenges in this area. BBW's experience in Indonesia can serve as a model for Arab countries, where similar events can be organized to enhance reading among youth.
In light of the challenges faced by Arab communities, promoting literary culture through such initiatives can contribute to building a conscious and educated generation.