Bank BCA (Bank Central Asia) of Indonesia has announced the launch of the Genera-Z Berbakti 2026 program, aimed at involving students from all universities in the development of tourist villages. Registration for the program will continue until April 24, 2026, providing students with an opportunity to apply their innovative ideas and contribute directly to the community through community service activities.
In a statement, Hira F. Harin, Deputy Head of Corporate Communications and Social Responsibility at Bank BCA, confirmed that the program aims to deliver tangible benefits to local communities, while also promoting values of leadership, creativity, and social concern among youth. The program encourages students to form teams consisting of 10-12 students from various disciplines to participate in submitting their proposals.
Event Details
Students can choose up to two topics in their proposals, covering areas such as sustainable tourism, small and medium enterprise development, education, environment, health, and culture. They are also allowed to specify activity locations from several options, including the creative tourism village in Terong, the tourism village at Gong Padang, the tourism village in Batakpanting, and the tourism village in Kakaskasin Do.
Hira emphasizes that collaboration between businesses and educational institutions represents a form of teamwork that contributes to achieving a positive and sustainable impact. The Genera-Z Berbakti 2026 program is the second edition of this initiative, following its success last year.
Background & Context
Founded in 1955, Bank BCA is one of the largest banks in Indonesia. The bank focuses on enhancing social and economic development in the country, and the Genera-Z Berbakti program is part of its strategy to support local communities and develop future leaders. In the previous edition of the program, more than 250 proposals were received from 98 local and international universities, reflecting students' interest in engaging with social issues.
The program seeks to promote the concept of sustainability in tourism, which is particularly important in Indonesia, a popular tourist destination. By encouraging students to develop sustainable tourism projects, the bank contributes to environmental protection and the promotion of local culture.
Impact & Consequences
Initiatives like Genera-Z Berbakti demonstrate how the private sector can play a significant role in social development. By engaging youth, positive impacts can be achieved in local communities, enhancing the spirit of cooperation and participation. The program also provides students with an opportunity to develop their leadership and creative skills, which is an investment in their futures.
Furthermore, these initiatives can improve Indonesia's image as a sustainable tourism destination, attracting more visitors and boosting the local economy. By focusing on sustainable tourism, local communities can achieve long-term economic and social benefits.
Regional Significance
Bank BCA's experience in engaging youth in the development of tourist villages serves as a model for the Arab region, where many countries face similar challenges in sustainable development and tourism. Arab countries can benefit from this experience by developing similar programs that encourage youth to participate in their communities' issues.
In light of the economic and social challenges faced by many Arab countries, fostering a spirit of initiative and innovation among youth is an important step towards achieving sustainable development. By supporting local projects and youth initiatives, positive impacts can be realized in communities, enhancing social and economic stability.