The Saudi Energy Efficiency Center (SEEC) announced on Sunday the launch of a new awareness campaign titled 'Know the Label', which aims to present the updated fuel efficiency label for vehicles that will be introduced to the market starting from 2027 models. This campaign is part of the center's commitment to raising awareness among individuals and the community about the importance of the fuel efficiency label and its role in helping consumers choose the most fuel-efficient cars.
The campaign will last for two weeks, providing practical tips for consumers to help them read and understand the essential information related to the new label. This includes explanations on how to read the label and the most important information it provides, serving as a visual guide to assist in selecting the most fuel-efficient vehicle.
Event Details
The campaign targets individuals planning to purchase a new car, as well as those looking for more efficient vehicles. It also aims at daily car users who are interested in comparing available options to make the best decision. The campaign will also engage stakeholders in the sector, such as car dealers, car sales platforms, and rental companies.
The center clarified that there are three types of updated fuel efficiency labels, depending on the type of vehicle. The first type pertains to internal combustion engine vehicles, displaying fuel consumption in kilometers per liter (km/l). The second type is designated for electric vehicles, showing the equivalent fuel efficiency for electric vehicles and battery capacity (km/l equivalent). The third type represents plug-in hybrid vehicles, including an explanation of the fuel efficiency rate equivalent for both engines of the vehicle along with engine and battery capacity (km/l equivalent).
Background & Context
This campaign comes at a time when the world is witnessing an increasing interest in energy and environmental issues, with many countries striving to improve energy efficiency and reduce harmful emissions. In Saudi Arabia, these initiatives are part of Vision 2030, which aims to achieve sustainable development and preserve natural resources.
Historically, the Kingdom has heavily relied on oil as a primary energy source, but with growing global pressures to reduce fossil fuel usage, the government has begun taking serious steps towards enhancing energy efficiency and adopting renewable energy sources.
Impact & Consequences
This campaign is expected to contribute to improving fuel efficiency in the transportation sector within the Kingdom, helping to conserve natural resources and enhance environmental sustainability. Additionally, increasing consumer awareness will lead to more informed decisions when purchasing vehicles, positively impacting the national economy.
Moreover, improving fuel efficiency can lead to reduced operational costs for vehicles, contributing to enhancing the purchasing power of citizens and overall quality of life.
Regional Significance
This initiative serves as a model for other Arab countries facing similar challenges in energy efficiency. Other nations can benefit from Saudi experiences in this field, contributing to enhanced regional cooperation in sustainable energy.
In conclusion, this campaign represents an important step towards achieving sustainable development goals in the Kingdom and reflects the government's commitment to improving energy efficiency and preserving the environment.