Shopee, the e-commerce platform, has announced the launch of a voucher program dedicated to stores that sell 100% local products, in a move aimed at enhancing consumer interest in purchasing local goods. The program is set to begin on May 17, 2026, and aims to support the growth of local businesses and strengthen the national economy.
In a statement, Radinal Nataprawira, Deputy Director of Public Affairs at Shopee, emphasized that promotional support through vouchers is an effective means to increase consumer interest, contributing to greater transaction opportunities for local stores. He noted that the vouchers will help boost sales of local products and provide greater opportunities for stores.
Program Details
Eligible sellers will receive vouchers worth 500,000 rupiah per store, which can be used to attract buyers during purchases. The vouchers are scheduled to be distributed regularly on the seventeenth of each month, enhancing the appeal of local products and encouraging sustainable sales growth.
From January to May 2026, Shopee has allocated 100 billion rupiah as the total value for various vouchers to support transactions on its platform. According to internal data, local sellers have seen revenue increases of up to 40% due to the use of store-specific vouchers and promotional campaigns for local products.
Background & Context
Indonesia is considered one of the largest e-commerce markets in Southeast Asia, experiencing significant growth in recent years. With increasing competition in this sector, companies like Shopee are striving to enhance their presence by supporting local products, which contributes to strengthening the local economy. The importance of supporting local products is growing amid global economic challenges, as consumers increasingly seek to purchase items that support the local economy and reduce reliance on imports.
Impact & Consequences
The voucher program is expected to boost sales of local products, leading to increased revenues for small and medium-sized stores. Additionally, this program may encourage more sellers to join the platform, enhancing the diversity of options available to consumers. Furthermore, the increase in sales of local products could contribute to the creation of new job opportunities, thereby enhancing economic stability in the country.
Regional Significance
This initiative is a strategic step towards supporting the local economy and enhancing e-commerce in Indonesia. By focusing on local products, Shopee aims to create a more sustainable market environment that benefits both consumers and local businesses. The program's success could serve as a model for other regions facing similar economic challenges.
In conclusion, Shopee's voucher program represents a significant effort to promote local commerce and foster economic growth in Indonesia. As the e-commerce landscape continues to evolve, initiatives like this will play a crucial role in shaping the future of local businesses and consumer behavior.