Switzerland is preparing to open a new chapter in chocolate tourism with the announcement of a massive project named 'Parc du Chocolat Kaeler', which will be located in the town of Broc, Gruyères. Construction on the project is scheduled to begin in 2030, with a partial opening possible between late 2027 and mid 2028.
This project comes with an investment of €436.1 million and aims to attract between 700,000 and 800,000 visitors in its first year, with plans to increase the number to 1 million in subsequent years.
Event Details
'Parc du Chocolat Kaeler' will cover an area of 30,000 square meters and promises visitors an immersive experience in the world of chocolate, where they can discover the secrets of chocolate production, taste products, and participate in workshops with chocolate experts.
The project also includes the construction of family-friendly hotels and restaurants, as well as a multi-purpose parking facility. Visitors will have direct access to the site via the Swiss railway network.
Background & Context
The idea for 'Parc du Chocolat Kaeler' dates back to 2018, when public consultations were opened regarding the project. Among the new facilities planned is a 'Cocoa House' that highlights the origins of cocoa and how it is cultivated, along with the role of milk in chocolate production.
The Kaeler brand is one of the oldest chocolate brands in Switzerland, having started commercial chocolate production in 1898. Since 1929, it has been part of the Nestlé Group.
Impact & Consequences
'Parc du Chocolat Kaeler' is expected to create over 300 new jobs, including positions in the hospitality sector. This project reflects the growing interest in chocolate tourism, which has become a preferred destination for many tourists worldwide.
Through this project, Switzerland aims to enhance its status as a leading tourist destination in chocolate, which could positively impact the local economy and increase job opportunities in the region.
Regional Significance
Tourism in Switzerland is a favored destination for many Arab tourists, as many seek to explore Swiss culture and experience its delicious products. 'Parc du Chocolat Kaeler' may open new horizons for Arab tourists, enhancing cultural and tourism exchanges between Switzerland and Arab countries.
In conclusion, 'Parc du Chocolat Kaeler' represents a significant step towards enhancing chocolate tourism in Switzerland and serves as a new destination for chocolate lovers from around the world.