Turkey and Greece have been competing for years for the title of the most affordable summer holiday destination in Europe, but in 2026, it seems the balance has begun to tilt in favor of Greece. While Turkey still offers low prices for many travelers, rising inflation has pushed up the costs of some popular resorts, resulting in an increasing number of Turkish tourists heading to Greece in search of better value.
Reports indicate that tourism between Greece and Turkey has doubled, but only in one direction. Greeks are avoiding high prices in Turkey, while Turkish tourists are flocking to their Greek neighbor. According to diplomatic sources, the Greek consul in Istanbul issues about 1,300 visas daily, most of which are for multiple entries, allowing Turks to visit Greece frequently for holidays and shopping, where food and other product prices are lower across the border.
Event Details
Data from the British Post Office's annual family holiday report shows that Marmaris in Turkey was the cheapest overall destination, surpassing Sunny Beach in Bulgaria. However, neither destination uses the euro, giving them an advantage in providing better overall value. Additionally, the Turkish lira is currently weak, meaning that tourists' money will stretch further in the country.
Despite using the euro, Greece performed well in the rankings, with Crete, Kos, and Rhodes coming in seventh, eighth, and ninth respectively. Crete, the largest island in Greece, has seen a sharp decline in prices, with costs dropping by nearly 8% compared to the previous year.
Background & Context
Historically, Turkey and Greece have been favored destinations for European tourists, both boasting beautiful beaches and rich cultures. However, economic and political changes in recent years have impacted the tourism industry in both countries. Inflation in Turkey, for instance, has significantly affected prices, prompting tourists to seek more economical options in Greece.
Tourism is a major source of revenue for both countries, with the Turkish economy heavily reliant on tourism. However, the increasing competition between the two destinations may lead to changes in how holidays are priced and tourism services are offered.
Impact & Consequences
It is clear that changes in prices and tourism trends could affect the local economy in both countries. If the flow of Turkish tourists to Greece continues, it may lead to increased revenues in Greece, while Turkey could suffer a decline in tourist numbers. This shift could contribute to a reevaluation of tourism marketing strategies in both countries.
This trend may also impact relations between the two countries, potentially leading to enhanced cooperation in tourism or, conversely, increased tensions if Turks feel they are being discriminated against in pricing or services.
Regional Significance
For Arabs, these changes mean more options when planning summer holidays. With an increasing number of Arab tourists visiting Turkey and Greece, this competition could lead to improved services and better prices. Additionally, Arab tourism to these two destinations may enhance cultural and economic relations between Arab countries and Turkey and Greece.
In conclusion, Turkey and Greece still offer attractive options for tourists in 2026, but it is important for travelers to know where they can get the best value for their money.