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Major sportswear companies, Adidas and Nike, have unveiled new collections inspired by football culture, merging street fashion with traditional designs. This initiative aims to attract a broader audience as the 2026 World Cup approaches, set to take place in the United States, Canada, and Mexico.
Nike is facing an unprecedented crisis in retaining its star player Kylian Mbappe, as reports indicate a significant gap between the player's demands and the company's offer, threatening his continuation with them.
French football star Kylian Mbappe is negotiating a new contract, risking his long-standing relationship with Nike due to enticing offers from other sports companies. His current deal with Nike expires in 2026, and dissatisfaction with their proposal may lead him to switch brands.