Discover the Best LEGO Gifts for 2026: Innovative Options for Builders
LEGO sets are timeless gifts for children, combining fun and creativity. In 2026, the best gifts for LEGO enthusiasts were selected, featuring smart bricks and video games.
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Launch Lego's World Cup 2026 Campaign Featuring Football Stars
Danish company Lego has launched a new advertising campaign for the 2026 FIFA World Cup featuring football stars Kylian Mbappé, Cristiano Ronaldo, Lionel Messi, and Vinícius Júnior. The ad has garnered massive views on social media platforms.
Lego Expands Success in Formula 1 with World Cup Launch
Lego has announced the expansion of its success in the world of Formula 1 by launching a new toy collection inspired by the World Cup. This initiative comes at a time when motorsport is gaining increasing popularity worldwide.
Lego launches new product line with Ronaldo and Messi
Danish toy company Lego has announced the launch of a new product line in collaboration with four of the world's top football players, including Cristiano Ronaldo and Lionel Messi. This initiative aims to expand Lego's presence in the sports toy market, leveraging the immense popularity of these athletes.
Messi and Ronaldo Collaborate in New World Cup Lego Ad
Global football stars <strong>Lionel Messi</strong> and <strong>Cristiano Ronaldo</strong> have announced a new collaboration in a promotional advertisement for the World Cup featuring <strong>Lego</strong> pieces. This announcement comes as football fans worldwide prepare for the highly anticipated tournament.
Gathering of Messi, Ronaldo, Mbappe, and Vinicius in Promotional Campaign
Four of the world's top football stars, Cristiano Ronaldo, Lionel Messi, Kylian Mbappe, and Vinicius Junior, came together in a rare promotional event for LEGO. This meeting highlights their significant impact on the sports world.
Lego Billionaire Family Office Reports Decline in Profits
The billionaire family office behind Lego experienced a decline in profits last year due to disappointing returns from its investment arm. Despite Lego's strong performance in toy sales, unsuccessful investments have negatively impacted the family's financial situation.
Launch New LEGO Set: The Throne Battle in Star Wars
LEGO has announced the launch of a new set titled 'The Throne Battle' from the Star Wars series, featuring smart pieces that add sound and light elements. The set includes 962 pieces and allows children to reenact the famous battle between Darth Vader and Luke Skywalker.