Initiate Merger Talks Between Pernod Ricard and Brown-Forman
French company <strong>Pernod Ricard</strong> and American firm <strong>Brown-Forman</strong> have announced the start of official merger talks, potentially reshaping the global alcoholic beverage market. Pernod Ricard is valued at over <strong>€15 billion</strong>, while Brown-Forman is estimated at around <strong>$12 billion</strong>.