Ƙungiyar Ƙasa ta Wasanni ta Ƙungiyoyin Ƙaramar Hukumomi (NCAA) ta shigar da karar a ranar Juma'a kan kamfanin DraftKings, tana zarginsa da takwashe alamomin kasuwanci da suka shafi gasa kwallon kwando ga maza da mata, ciki har da kalmomi kamar March Madness da Final Four.
Wannan karar, wacce aka gabatar a gaban kotun tarayya a lardin kudu na Indiana, ta ce NCAA na neman umarnin gaggawa mai ɗorewa don hana DraftKings amfani da kalmomin da aka ƙaddara da alamomin kasuwanci.
Dalilai da Zargin da NCAA ta Yi
NCAA ta ce ta tuntubi DraftKings don gyara lamarin, kuma kamfanin ya cire wasu amfani da NCAA ke ganin suna bayyana rashin kunya, amma ya “ƙi yarda cewa yana da hakkin amfani da alamomin NCAA kai tsaye a kan aikace-aikacen caca.” An bayyana a cikin karar cewa aikace-aikacen DraftKings ya nuna bayanan da yawa game da March Madness, Sweet Sixteen, Elite 8, da Final Four a kullum jiya, tare da zaɓuɓɓukan caca.
An kuma yi magana akan cewa wasu dandamali na caca suna nuna kalmomi kamar March Madness a aikace-aikacen su a ranar Juma'a. NCAA ta nemi a bude taruka a ranar Litinin.
Sharuɗɗan Kasuwanci da Sakamakon Kare Alama
Rahoton da NCAA ta fitar ya nuna cewa amfani da alamominta ba tare da izini ba yana “yi wa ɗaya daga cikin muhimman dabi’u na ƙungiyar nusarwa: kada a haɗa caca tare da ko amince da gasar NCAA ko da ɗalibai masu wasan da ke ciki.” Hakan ya sa NCAA ta yi imanin cewa ƙeta da ake yi a gasar matakin farko ga maza da mata na haifar da gaggawa da damuwa ga manufar ƙungiyar.
Bugu da ƙari, shahararren tashar ESPN, wacce ke da haɗin gwiwa tare da DraftKings, ta tuntubi kamfanin don neman karin bayani.
Matakan Gaggawa daga NCAA
A cikin wani mataki da aka haɗa, shugaban NCAA, Charlie Baker, ya aika da saƙo zuwa hukumar kula da kasuwannin siyayya ta ƙasa (CFTC) a ranar Talata, yana rokon hukumar ta ɗauki matakin dakatar da kasuwannin hasashen da ke nuna kasuwanci a kan abubuwan da suka shafi makarantun.
Wannan hadadi yana da matuƙar muhimmanci inda NCAA ke kallon kare dukiyoyinta na kasuwanci da kuma kare martabar gasar wasanninta daga duk wata barazana daga caca.
Dalilin Muhimmancin Wannan Labari
Matashin hukuncin NCAA ya nuna darajar haɗin kai da kare ƙa'idodin da aka shimfiɗa a cikin tsarin wasanni na ilimi. Tare da fuskantar karuwar gudanar da caca da dillalan caca, kare alamomin kasuwanci na NCAA yana da matukar tasiri a ci gaban wasanni a makarantun gaba da wannan lokaci na balaguro tare da caca. Wannan kulawa kan tabbatar da tsaron ƙa'idodin da NCAA ta kafa yana da mahimmanci ga alamar ita kanta da kuma ga dalibai masu wasan.