The Lebaran Betawi Festival, held in the Agro West Kelangkap area of Jakarta, witnessed remarkable success as small and medium enterprises generated revenues of 57.3 million rupiah during the two-day event on April 18 and 19, 2026. Andy Ahmad Rivi, head of the industry and trade department in East Jakarta, confirmed that the festival contributed to enhancing the local economy by supporting small businesses.
The festival featured participation from 36 local entrepreneurial projects, with food products being the most appealing to visitors. Rivi noted that sales from the food sector were the highest, reflecting the public's interest in local products.
Event Details
The festival included a wide variety of products, ranging from traditional foods to handicrafts, accessories, and clothing. This diversity attracted a large number of visitors who came to enjoy the festive atmosphere. Dianita Noventi, one of the participants, achieved the highest sales of 3.6 million rupiah through her products under the brand Buna Rara.
Moreover, the festival was not just a marketplace for selling products; it also served as a platform to promote local culture, featuring traditional artistic performances such as Gambang Kromong and Lenong, which added a distinctive cultural flair to the event.
Background & Context
The Lebaran Betawi Festival is an annual event that celebrates local culture and traditions in Jakarta, aiming to foster a spirit of cooperation among the local community. This festival is part of ongoing efforts to preserve cultural heritage and promote local identity in the face of globalization.
Since its inception, the festival has become an important platform for small and medium enterprises, allowing them to showcase their products and connect with the public, thereby contributing to the enhancement of the local economy.
Impact & Consequences
The success of the Lebaran Betawi Festival serves as evidence of the importance of supporting small and medium enterprises in boosting the local economy. Such events contribute to creating new job opportunities and stimulating innovation among entrepreneurs.
This success also reflects the growing awareness within the community about the importance of supporting local products, which contributes to economic sustainability and underscores the role of culture in economic development.
Regional Significance
The experience of the Lebaran Betawi Festival serves as a model for the Arab region, where Arab countries can benefit from organizing similar events to enhance local economies and support small businesses. Such events strengthen social and cultural ties among community members.
In conclusion, the Lebaran Betawi Festival exemplifies a successful integration of culture and economy, highlighting the significance of cultural events in supporting economic development.