Arkan Real Estate has announced its ambitious strategy to enhance its presence in the Georgian real estate market, targeting to lead this market by 2027 through the development of a portfolio of integrated projects in the capital, Tbilisi.
The company stated that the real estate market in Georgia is experiencing a phase of qualitative growth driven by increasing international and regional demand for real estate assets. This growth is supported by the market's competitive advantages, including ease of procedures, flexible investment environment, and high return rates, making it one of the promising markets on the global real estate investment map.
Event Details
Arkan Real Estate confirmed that it is approaching the Georgian market with a long-term strategic vision aimed at building a comprehensive investment entity capable of reshaping the real estate investment experience. The company relies on developing projects based on modern urban planning principles, which enhances the long-term value of the assets.
Since entering the market, the company has adopted a well-studied expansion strategy focused on selecting investment-heavy locations within the capital, Tbilisi, ensuring sustained demand and achieving strong capital growth. The "Park Avenue Tbilisi" project reflects this direction by offering a real estate product that combines a prime location, modern design, and quality of life standards.
Background & Context
Arkan Real Estate aims to diversify its real estate products, with the "Verona Tbilisi" project being part of this strategy, targeting a segment of those seeking competitively priced units with high growth opportunities. This diversification enhances the company's ability to penetrate multiple market segments and achieve broader outreach.
The "South Valley Tbilisi" project represents one of the main pillars of the company's plan, as it serves as a model for integrated urban communities that combine residential, commercial, and recreational uses. This type of project is expected to witness increasing demand, with projections indicating potential investment returns of up to 45% by 2028.
Impact & Consequences
Arkan Real Estate is also striving to provide flexible investment solutions through the "Veranda Varketili Tbilisi" project, allowing entry into the market at a relatively low cost while maintaining high return rates. This supports the company's strategy to maximize its market share.
Execution capability is considered one of the most critical elements of the company's competitive advantage, as Arkan aims to deliver approximately 200 units by 2025, reflecting high operational efficiency and a clear commitment to timelines. This enhances investor confidence and solidifies brand credibility.
Regional Significance
The company is concurrently working on building strategic alliances and partnerships with strong entities within the Georgian market, with plans to launch two new projects in 2026 through exclusive partnerships. This supports expansion plans and strengthens the investment portfolio.
The success of Arkan Real Estate is based on an integrated system that includes precise market studies, strategic site selection, flexible financing and payment solutions, along with professional post-sale management. This ensures sustainable returns and maximizes value for investors, as the company operates under a clear vision aimed at building a comprehensive investment platform in Georgia.