Livingyards has announced the appointment of Dr. Abdullah Lotfy as the Managing Director of the company, reflecting its direction towards strengthening its executive structure and supporting its expansion plans in the Egyptian real estate market. This appointment is part of a strategy based on strong investment alliances with major industrial and commercial entities, led by the AM Group, which has over 30 years of experience in the food industry within the Egyptian market, along with a wide international presence supported by the group’s branches in Europe, America, Asia, and the Gulf region.
Through this appointment, Livingyards aims to enhance the integration between executive and investment expertise, aligning with the state’s trends towards sustainable urban development. Ayman Marzouk, Chairman of Livingyards and Chairman of AM Group, confirmed that Dr. Abdullah Lotfy’s joining represents a strong addition to the company’s executive structure, given his extensive experience in the real estate development sector.
Event Details
Marzouk pointed out that the group relies on a strategy focused on attracting skilled and experienced leaders, which enhances the ability of its affiliated entities to grow and expand. He added that the group pursues an investment model based on integration between industrial, commercial, and real estate sectors, contributing to the creation of sustainable added value.
For his part, Dr. Abdullah Lotfy, the Managing Director of Livingyards, stated that the company adopts a clear vision aimed at transforming the investment strategy into actual projects on the ground, based on integrated urban planning, quality execution, and sustainability. He explained that the company is working on developing a diverse portfolio of projects in New Cairo, the New Administrative Capital, and West Cairo.
Background & Context
Livingyards is moving towards providing integrated urban communities based on sustainable development concepts, meeting market needs and adding value for customers. The company has made significant progress in implementing its projects in the New Administrative Capital, having already begun delivering units of The Loft Residence Compound, a comprehensive urban project that includes residential units with the highest finishing standards.
The company has also completed the full concrete structure for its projects, The Loft Downtown and The Loft Plaza, which are mixed-use projects that include administrative, commercial, and medical activities, relying on flexible designs that facilitate operation.
Impact & Consequences
Livingyards continues to expand its projects in New Cairo, having recently launched the Noir and Solay projects as part of its plan to diversify its investment portfolio and enhance its presence in distinguished strategic locations. The company’s project portfolio includes several prominent projects, including Noir in New Cairo and Solay in the Golden Square area.
The total investments in Livingyards' project portfolio exceed 30 billion EGP, with targeted revenues surpassing 50 billion EGP in the coming years, reflecting the scale of expansion and the company's confidence in growth opportunities within the Egyptian market.
Regional Significance
The Loft Residence Compound in the New Administrative Capital is considered one of the company’s most prominent projects, extending over an area of 22.5 acres, with approximately 81% of the area allocated for green spaces and services. The Solay project in New Cairo is also one of the company’s distinguished projects, covering an area of nearly 31 acres in the Golden Square area.
Through these steps, Livingyards aims to establish itself as one of the emerging real estate developers in the Egyptian market, through a development model based on the integration of investment, industrial, and operational expertise, supporting urban growth plans in Egypt.