Soma Bay Company has signed a cooperation agreement with EHAFF, an engineering consultancy firm, and Benoy, a British architectural design and urban planning company, to develop the master plan and design works for the Marina project in Soma Bay.
Under this agreement, EHAFF will provide engineering design services, prepare technical documents, and supervise the implementation during various project phases, starting from preliminary studies and general planning to tender and award documents. Meanwhile, Benoy will handle architectural design, technical reviews, and overall planning.
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The Marina project aims to redevelop the area, enhancing its urban and functional integration, and solidifying its position as a key hub for activities and services within Soma Bay. The project also seeks to preserve the unique natural identity of the location along the Red Sea coast.
Ibrahim Al-Masiri, CEO of Soma Bay Tourism Development Group, noted that the development of the Marina project represents a pivotal step within the company’s strategy to offer a high-end integrated destination that combines real estate quality with a tourism experience.
Background & Context
Soma Bay is considered one of Egypt's prominent tourist destinations, strategically located along the Red Sea coast. The new project aims to enhance the area's tourist appeal by developing modern facilities that meet visitors' needs.
Investments in Egypt's tourism sector are on the rise, reflecting the government's interest in enhancing infrastructure and improving services offered to visitors. This cooperation comes as part of a comprehensive vision for developing tourism in the country.
Impact & Consequences
The Marina project is expected to create new job opportunities and boost the local economy by increasing the number of visitors and improving the services provided. It will also help raise the standard of living for local residents.
Collaborating with global partners like EHAFF and Benoy signifies a commitment to applying the highest engineering and architectural standards, enhancing the project's quality and ensuring its long-term sustainability.
Regional Significance
This project serves as a model for cooperation between local and international companies, enhancing Arab countries' ability to attract foreign investments. It also contributes to strengthening tourism as a vital sector in the Arab economy.
In conclusion, the Marina project is an important step towards developing tourism in Soma Bay, reflecting the commitment of the participating companies to deliver high-quality projects that meet market needs.