L'Oreal has announced a deepening of its long-term investments in Saudi Arabia, viewing the kingdom as a central hub for its regional growth strategy. This announcement was made during the L'Oreal for the Future summit in Jeddah, where General Manager Laurent Dufour highlighted Saudi Arabia as one of the fastest-growing markets globally, driven by the popularity of digital youth and the increasing sophistication of consumers.
L'Oreal has been investing in the kingdom for over 15 years, establishing deep roots through its brands and partnerships. Its strategies align with Vision 2030, focusing on investing in local talent, empowering women, and promoting sustainability in the beauty industry.
Event Details
L'Oreal hosted the L'Oreal for the Future summit in Jeddah for the second consecutive year, serving as an annual platform to showcase its progress in various fields such as climate protection and sustainability enhancement. In this context, new offices were opened in Jeddah to support the growing workforce, as the company plans to increase its number of employees.
The Hair Styling Academy is a crucial part of L'Oreal's efforts in the kingdom, aiming to train Saudi women as professional hair stylists, thereby increasing their participation in the labor market. To date, over 150 Saudi women have been certified, with an employment rate of 71%.
Background & Context
Founded in 1909, L'Oreal has since become a leader in hair products. In recent years, the kingdom has witnessed a significant transformation in the beauty sector, making it a promising market for global companies. L'Oreal's investments align with the economic and social goals of Vision 2030, which seeks to diversify the Saudi economy and enhance women's participation in the workforce.
L'Oreal's strategies also include programs such as