Netflix has announced it will transform the heart of Seoul into a global stage by broadcasting live the comeback show of the renowned K-pop group BTS. This show is anticipated to draw millions of viewers from around the world, as it is part of the company's efforts to expand its content of live events.
This initiative is within a new strategy through which Netflix aims to showcase more live events that the company claims can 'pull people together,' as described by the company. BTS's comeback stands out as a central event in this campaign, with expectations of a massive audience flow across streaming platforms.