The company 'Ilm', a leader in providing digital solutions, participates as a strategic sponsor in the Umrah and Visit Forum 2026, taking place at the King Salman International Conference Center in Medina from March 30 to April 1. Under the patronage of the Prince of Medina Region, Prince Salman bin Sultan bin Abdulaziz, the forum aims to enhance the experience of pilgrims through the development of the Umrah and visit system.
During its participation, 'Ilm' showcases a comprehensive range of digital solutions designed to improve the experience of pilgrims and visitors. Among these solutions is the Smart Nasik Assistant, which provides instant multilingual guidance, and Nasik Marhaban, which serves as a welcoming point for pilgrims at land, air, and sea entry points. The solutions also include the Qurbani Program for efficient management of rituals and a training platform for workers in the Hajj and Umrah sector, contributing to enhancing the readiness of staff and improving the quality of services provided.
Event Details
The Umrah and Visit Forum 2026 is considered a global platform that brings together decision-makers, investors, and sector pioneers, aiming to enhance the religious and cultural experience of pilgrims. In its third edition, the forum witnessed broad participation from over 160 countries, attracting more than 32,000 visitors, with participation from 120 exhibitors and 150 speakers, who provided knowledge content through 25 sessions and 50 workshops. The outcomes of the forum resulted in the signing of over 4,200 agreements, reflecting the growing interest in developing this vital sector.
Other solutions offered by 'Ilm' include the Fast Umrah Service, which enhances procedural efficiency, and the Mecca Entry Permits service via the Muqeem platform, in addition to solutions for managing Zamzam water services and integration with global travel platforms, ensuring a cohesive and comprehensive experience throughout various stages of the journey.
Background & Context
This forum comes as part of ongoing efforts to develop the Umrah and visit system, in line with the objectives of Saudi Vision 2030. The Kingdom seeks to improve the quality of services provided to pilgrims and enhance the religious and cultural experience through the use of modern technologies. 'Ilm' plays a pivotal role in this digital transformation, focusing on leveraging artificial intelligence and data analysis to improve service quality and operational efficiency.
The company also highlights a range of operational and technical projects that support the visitors' journey, such as crowd management, organizing visits to the sacred time, enhancing the experience of visiting the Rawdah Sharifah, organizing visits to Masjid Quba, and operating the Clock Tower Museum, reflecting the integration between technical and operational roles in enriching the religious and cultural experience.
Impact & Consequences
'Ilm''s participation in this event extends its role in empowering the system for pilgrims through integrated digital solutions. This participation reflects the company's commitment to developing innovative technological solutions that support the growth of the Umrah and visit sector and enhance the Kingdom's position in serving pilgrims. Through these efforts, the Kingdom aims to provide a comprehensive religious and cultural experience that aligns with the aspirations of visitors.
These digital solutions contribute to improving the quality of services provided, reflecting the importance of digital transformation in enhancing the visitor experience and ensuring their comfort during their journey. Additionally, these initiatives support the local economy and enhance the Kingdom's position as a global hub for Hajj and Umrah.
Regional Significance
The Umrah and Visit Forum 2026 represents an important step towards enhancing cooperation among Arab countries in the field of religious tourism. By exchanging experiences and knowledge, other Arab countries can benefit from the successful experiences in the Kingdom, contributing to the development of the religious tourism sector in the region.
This event serves as an opportunity to highlight the importance of religious tourism as one of the main drivers of the Arab economy and to strengthen cultural ties between countries. Moreover, the digital transformation witnessed by the Kingdom can serve as a model for other countries seeking to develop their tourism services.
In conclusion, the Umrah and Visit Forum 2026 is a vital platform for enhancing the experience of pilgrims and reflects the Kingdom's commitment to providing advanced services that elevate the quality of the religious and cultural experience.