Latest news and articles about صناعة الجمال from NEX English
Reports indicate that American company <strong>Estée Lauder</strong> and Spanish firm <strong>Puig</strong> are making significant progress in merger negotiations, potentially creating one of the largest entities in the luxury beauty sector. This development comes amid substantial changes in the cosmetics industry as major companies seek to strengthen their market positions.
The Korean beauty industry, known as K-beauty, has emerged as a global phenomenon, blending pop culture and innovation with national strategy. This integration has turned beauty products into effective economic and political tools for South Korea.
Estée Lauder has confirmed the initiation of merger talks with Spanish company Puig, aiming to enhance its position in the fragrance market. This move comes amid a continuous decline in Estée Lauder's sales over the past three years.