The popularity of matcha has surged, raising questions about its effects on alertness compared to coffee. Research suggests that matcha may provide a calm energy boost, but do studies support this idea?
Social media significantly influences global demand for rare foods like matcha and acai, leading to challenges in supply chains. Professor Miguel Gomez highlights the risks faced by farmers and producers due to these trends.
Recent reports indicate that matcha, a drink gaining popularity in global cafes, offers a smoother and less anxious effect compared to coffee. Its sales in the United States have surged by <strong>77%</strong> over the past three years.