The popularity of matcha has increased in recent years, competing with coffee in many cafes around the world. This finely ground green tea, traditionally associated with tea ceremonies in Japan, has emerged as a new "star" in the beverage world.
In the United States, matcha sales have seen a remarkable increase of 77% over the past three years, according to data from the market research firm (NIQ). This beverage is marketed as an alternative that provides gentle energy and "calm alertness" without causing stress or a sudden crash in energy levels.
Details of the Beverage
Matcha is a special type of green tea that is dried and ground into a fine powder, characterized by its unique cultivation and preparation methods. Unlike traditional green tea, matcha fields are shaded for weeks before harvest, which increases the concentration of plant compounds such as chlorophyll that gives the tea its vibrant green color.
When prepared, matcha powder is whisked into hot water, meaning that the person consumes the actual tea leaves after grinding. This method results in a cup that is richer in caffeine, amino acids, and antioxidants.
Background & Context
The caffeine content in tea and coffee varies depending on the preparation method, but reports indicate that matcha contains a caffeine level that falls between green tea and coffee. According to the U.S. Department of Agriculture, 8 ounces of green tea contains about 30 milligrams of caffeine, while the same amount of coffee contains around 100 milligrams.
Matcha, on the other hand, contains about 19 to 44 milligrams of caffeine per gram of powder, meaning that a teaspoon can provide between 38 to 88 milligrams of caffeine, a quantity close to that of an average cup of coffee.
Impact & Consequences
Marilyn Cornelis, a nutrition professor at Northwestern University, believes that matcha may offer a "suitable dose" of caffeine to enhance alertness and focus without causing anxiety or insomnia. However, some experts point out that there is no strong evidence supporting the idea that caffeine in matcha is absorbed more slowly than in coffee.
In addition to caffeine, matcha contains an amino acid known as "L-theanine," which may improve focus and reduce stress when consumed with caffeine. It also contains the compound "epigallocatechin gallate," which is one of the powerful antioxidants.
Regional Significance
The popularity of matcha is rising in the Arab region, where it is considered a healthy alternative to traditional coffee. However, it is important to note that many matcha drinks available in cafes contain high amounts of added sugar, which can negatively affect health benefits.
To enjoy the advantages of matcha without increasing calorie intake, it is advisable to reduce sugar or prepare it at home using unsweetened matcha powder. The simplest matcha drinks are often the most beneficial for health.