soft power

Latest news and articles about soft power from NEX English

Explore cinema's role as a tool for soft power and its global impact

Cinema transcends mere entertainment, serving as an effective tool in soft power by shaping perceptions and enhancing political narratives. This article examines how film influences public opinion and reflects on its historical context.

Putin and His Musical Directors Attempt to Launch a 'Musical Special Operation' in Europe

Valery Gergiev aims to return to European stages as a cultural ambassador for the Kremlin, while Teodor Currentzis and his orchestras continue to hold concerts in Spain, Italy, and France. This marks a shift in the Kremlin's strategy from soft power to hard power in the classical music scene.