Awnan Development Company has announced its participation in an exhibition in Benghazi, Libya, as part of its plan to engage in several regional real estate exhibitions throughout 2026. This step aligns with its strategy for external expansion and aims to enhance its presence in Arab markets, following the strong success it achieved during its participation in the Khobar exhibition in Saudi Arabia.
Engineer Mohamed Salem, the CEO of Awnan Development Company, emphasized that participation in international exhibitions is part of a clear vision aimed at promoting Egyptian real estate projects and attracting a larger segment of clients outside Egypt. He noted that the strong results achieved at the Khobar exhibition reflect a growing confidence in Egyptian real estate as a safe investment haven.
Event Details
Awnan's booth at the Khobar exhibition witnessed significant interest from clients, reflecting the company's success in offering a product that garners regional, rather than just local, attention. Salem explained that the company will participate in the Benghazi exhibition, which will take place from April 25 to 28, 2026, at the Bernice Hotel, in a move aimed at opening new markets in North Africa and enhancing the company's regional presence.
He pointed out that this expansion into international exhibitions is driven by a strategic vision that capitalizes on the increasing demand for Egyptian real estate. He highlighted that Egypt has become one of the safest and most attractive markets for investment in the Arab world at present, given the comprehensive urban development and major national projects underway.
Background & Context
Awnan Development Company continues to implement its expansion plan according to a well-thought-out vision aimed at enhancing its presence in Arab markets. The company seeks to support the export of Egyptian real estate by offering projects of real value that meet customer aspirations and achieve competitive investment returns.
Among its portfolio, the company presents the Maraya Plaza project, which embodies a comprehensive model of mixed-use concepts, consisting of two adjacent buildings that include commercial, administrative, and medical activities, with diverse spaces within a strategic location in the heart of New Cairo.
Impact & Consequences
Participation in these exhibitions is considered a strategic step to enhance confidence in Egyptian real estate at the regional level. These movements reflect the desire of Egyptian companies to expand and compete in foreign markets, contributing to the strengthening of the national economy.
Awnan Development Company aims to capitalize on the available opportunities in the Libyan market, which is witnessing a revival in the real estate sector, thus enhancing the chances of success for its projects in the region.
Regional Significance
The participation of Egyptian real estate companies in international exhibitions is an important step to enhance economic cooperation among Arab countries. These events contribute to the exchange of experiences and the strengthening of joint investments, positively impacting the Arab economy as a whole.
In conclusion, Awnan Development Company continues its efforts to strengthen its presence in Arab markets, reflecting a positive trend towards investment in the Egyptian real estate sector.