Red Sea International has been awarded the internationally recognized 'Sustainable Tourism Destinations' certification from EarthCheck, making it the first destination in the Kingdom of Saudi Arabia to receive this honor. This certification reflects the company's commitment to implementing new global standards in sustainable tourism, with performance evaluated comprehensively across environmental, social, and economic levels.
The EarthCheck certification is granted to destinations that demonstrate true leadership in sustainable tourism, where every element of the destination is assessed, from design and operational phases to environmental conservation initiatives and their impact on local communities. The Red Sea destination underwent a thorough evaluation by independent auditors, reflecting its commitment to achieving a positive impact on the environment and society.
Event Details
Raed Al-Basit, Head of Environmental Performance and Sustainability at Red Sea International, explained that the EarthCheck program is globally recognized due to its rigorous methodology based on scientific facts. He emphasized that obtaining this certification demonstrates the company's commitment to making a real and tangible impact for the benefit of humanity and nature.
The EarthCheck report highlighted the company's excellence in several areas, surpassing the best global practices in energy efficiency and emissions. The company has decided to operate the entire destination using renewable energy around the clock, reflecting its commitment to sustainability.
Background & Context
The Red Sea destination is considered one of the leading tourism projects in Saudi Arabia, aiming to attract tourists from around the world by offering a unique tourism experience that combines stunning nature and biodiversity. The company began welcoming its first guests in 2023 and currently operates 10 resorts in addition to the Red Sea International Airport.
This certification comes as part of Saudi Arabia's efforts to promote sustainable tourism, as the government seeks to develop the tourism sector as part of Vision 2030, which aims to diversify the economy and reduce dependence on oil.
Impact & Consequences
This certification is an important step towards enhancing sustainable tourism in the region, demonstrating Red Sea International's commitment to applying global standards in this field. Additionally, obtaining this certification may encourage more tourism companies in the region to adopt sustainable practices, thereby enhancing Saudi Arabia's status as a leading tourist destination.
These initiatives are also expected to improve the quality of life for local residents by providing job opportunities and boosting the local economy, contributing to sustainable development in the region.
Regional Significance
Sustainable tourism is gaining increasing importance in the Arab world, as it is considered a key factor in boosting the local economy and protecting the environment. The experience of Red Sea International could inspire other countries in the region to adopt similar practices, contributing to sustainable development.
Moreover, this certification enhances Saudi Arabia's image on the international stage as a country that cares about sustainability and tourism development, which may help attract more tourists and investors to the region.
In conclusion, the EarthCheck certification for Red Sea International marks a milestone in the journey of sustainable tourism in Saudi Arabia, reinforcing the Kingdom's commitment to applying global standards in this field.