Samsung has announced new details regarding its Frame and Frame Pro TVs for 2026, confirming that the new model of Frame Pro will be less expensive across all sizes compared to last year. For instance, the previous 65-inch model was priced at $2199, while the new model will be available for $1999.99. Prices for other sizes have also been set, with the 75-inch model priced at $2799.99 and the 85-inch model at $3999.99.
Additionally, Samsung will introduce a new 55-inch size, although prices for this size have not yet been announced. Details regarding the pricing of the standard Frame model are expected to be revealed later this year, along with the introduction of larger sizes of 75 and 85 inches.
Event Details
The new Frame TVs feature anti-glare screen technology, which reduces reflections, along with smart additions such as a smart football mode. The new Frame model will also include built-in cable connections within the TV itself, rather than using the previous One Connect box. To facilitate access to the connection panel, the new Frame will include integrated legs known as "back supports," allowing the TV to be placed slightly away from the wall during installation.
As for the Frame Pro model, it will still use the wireless One Connect box for inputs. Performance is expected to be similar to last year's models.
Background & Context
Samsung's Frame TVs are among the leading products in the smart TV market, combining modern technology with an attractive design that resembles art frames. The first model in this series was launched in 2017, and since then, the company has achieved significant success in attracting consumers looking for TVs that fit their home decor.
Samsung continually seeks innovation in its designs, with the Frame and Frame Pro representing a new step in integrating technology with art, allowing users to display artwork or family photos instead of traditional screens.
Impact & Consequences
The price reductions are expected to positively impact the smart TV market, potentially attracting more consumers who have been hesitant to purchase high-quality TVs due to high prices. This trend may also encourage other companies to reassess their pricing strategies.
This move is also part of Samsung's strategy to expand in the global market, as it aims to enhance its market share by offering high-quality products at competitive prices.
Regional Significance
In the Arab region, the home electronics market is a growing sector, with increasing demand for smart products. The price drop of Samsung's TVs could lead to a surge in interest, enhancing the company's presence in Arab markets.
The introduction of new sizes may also meet consumer needs in the region, as many prefer larger TVs for entertainment content viewing.
In conclusion, Samsung's announcement regarding the Frame TVs for 2026 represents a strategic step aimed at strengthening its position in the smart TV market, focusing on delivering innovative products at competitive prices that meet consumer needs.