Grammarly, which gained fame for its application that assists users in improving their writing, has announced a radical transformation in its identity to become an AI company under the name Superhuman. This announcement came in October 2025, as the company seeks to broaden its ambitions in the field of artificial intelligence.
This move follows Grammarly's acquisition of the Superhuman Mail platform, an AI-driven email service, in June 2025. Noam Lovinsky, the head of products at Superhuman, confirmed that the Grammarly brand will remain as part of Superhuman, but the user interface will evolve into an AI hub rather than merely providing grammatical and spelling suggestions.
Event Details
In August 2025, Grammarly launched a new feature known as Expert Review, aimed at providing suggestions based on the opinions of recognized experts. However, this feature sparked widespread controversy when it was misused, as names of deceased academics and writers were employed to offer writing suggestions.
When users activated this feature, suggestions appeared under the names of these experts, raising questions about the legality of such actions. It was discovered that many of the suggestions were neither accurate nor helpful, lacking meaningful context.
Background & Context
Founded in 2009, Grammarly gained significant recognition for its application that helps users enhance their writing through grammatical and spelling suggestions. With the increasing reliance on artificial intelligence across various sectors, the company began exploring new ways to expand its services.
This step is part of a larger trend in the technology industry, where companies are striving to integrate AI into their products to better meet user needs. However, the use of experts' names without permission raises ethical and legal issues concerning intellectual property rights.
Impact & Consequences
Following the criticism faced by the Expert Review feature, Grammarly decided to discontinue it, as Shishir Mehrotra, the CEO of Superhuman, acknowledged that the company received valid critical feedback from experts who felt their voices were misrepresented. He confirmed that the company would reconsider how to represent experts in the future.
This incident highlights the challenges companies face in the AI sector, where they must consider individuals' rights when using their data or works. Additionally, this issue may lead to changes in how AI usage is regulated in the future.
Regional Significance
In the Arab world, the use of artificial intelligence is experiencing notable growth, with many companies seeking to integrate this technology into their services. However, ethical issues related to data usage and intellectual property rights remain an important topic that requires special attention.
Arab companies should learn from the experiences of global firms like Grammarly to ensure the responsible and ethical use of AI, thereby enhancing trust between users and companies.