Egypt Aims to Attract Investments with Branded Residences

Egypt is striving to attract foreign investments by developing Branded Residences projects, enhancing its position as a global investment destination.

Egypt Aims to Attract Investments with Branded Residences
Egypt Aims to Attract Investments with Branded Residences

Dalia Al-Kurdi, the CEO of the commercial sector at A Capital Holding, confirmed that the Egyptian real estate market is in an exceptional phase that represents a historic opportunity to transform Egypt into one of the most important global destinations for real estate and tourism investment, amid the unprecedented urban and developmental boom currently taking place in the country.

This was stated during her participation in the "Real Estate News" conference, which was attended by Engineer Randa Al-Manshawi, the Minister of Housing, along with a number of heads of real estate development companies in Egypt. Al-Kurdi pointed out that Egypt today possesses strong components that qualify it to lead the hotel real estate and tourism investment market in the region, especially with the implementation of national projects and new cities that are among the largest globally.

Event Details

Al-Kurdi stated that the "Golden Visa" file represents one of the most important files capable of attracting foreign direct investments in the real estate sector to Egypt. She clarified that the success of this approach is linked to launching a comprehensive global real estate product based on Branded Residences or residential units associated with global hotel and commercial brands.

She added that the concept of "real estate export" must evolve to fall under the umbrella of the "Golden Visa," as it is a more transparent and attractive investment product for foreign investors, and easier to market globally. Especially since investors are looking for a comprehensive product that combines residence, investment, and secure returns simultaneously.

Context and Background

Al-Kurdi affirmed that foreign investors may not be familiar with the names of local developers, but they trust projects that are managed according to global standards and provide a comprehensive residential and hotel experience. This has made Branded Residences one of the most attractive real estate products for foreign capital in recent years.

She called for providing incentives and facilities for real estate developers to implement this type of project, given the high investments and precise global operational and management standards required. She also emphasized that the success of this model requires defining clear and designated areas for Golden Visa projects linked to Branded Residences, whether in East and West Cairo or in coastal and tourist areas such as the North Coast and the Red Sea.

Impact and Consequences

She explained that global hotel brands are always associated with exceptional locations of a luxurious nature, especially coastal areas close to airports and main axes. This grants these projects greater investment and tourism value and contributes to building a real estate product capable of competing globally under the Golden Visa umbrella.

She also confirmed that developing the airport system and smart services is a fundamental element in supporting this approach, as the airport is the first interface that reflects Egypt's image to foreign investors and tourists. She pointed out the importance of enhancing the arrival experience through reliance on smart technology and advanced services that reflect the level of luxury and quality associated with global Branded Residences projects.

Impact on the Arab Region

Al-Kurdi confirmed that foreign investors look for three essential elements when making investment decisions, which are trust and security, clear and sustainable investment returns, along with an integrated hotel lifestyle that includes reception services, concierge, management, operation, and professional leasing.

She added that foreign investors want to purchase a ready, finished, and fully furnished unit, with a specialized management company responsible for operating the unit and achieving stable investment returns, without bearing any operational or administrative burdens. She noted that this model has achieved significant successes in many global markets and has become one of the most attractive real estate products for foreign investments.

Dalia Al-Kurdi confirmed that A Capital Holding is one of the companies specialized in developing Branded Residences projects in Egypt, given the growing demand for this type of project that combines real estate investment with integrated hotel services.

She added that A Capital Holding's strategy relies on offering projects with global operational and management standards, meeting the needs of foreign investors looking for trust, ease of operation, and achieving sustainable returns. She stressed that the support of the Egyptian state for this approach will directly contribute to enhancing the tourism sector and increasing the required hotel capacity in the coming years.

What are Branded Residences projects?
They are residential units linked to global hotel and commercial brands.
How does the Golden Visa affect investment in Egypt?
It helps attract foreign investments by offering advantages to investors.
What is the importance of airport development in Egypt?
Developing airports reflects a positive image of Egypt and enhances the arrival experience for investors and tourists.

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