Ibaj Company has announced the launch of its new identity 'Rimmit', aimed at enhancing non-banking financial transfer services in the Egyptian market. This announcement coincides with three decades of leadership in the sector, reflecting a commitment to facilitating money transfers among individuals and families worldwide.
'Rimmit' aims to provide a comprehensive and seamless financial experience, as it will launch an advanced digital application that allows users to transfer money directly to bank accounts and electronic wallets. The company will also enable cash pickups from the nearest branch, providing greater flexibility for customers and meeting their daily needs.
Event Details
Dr. Mustafa Sarhanek, the Executive Chairman of the company, confirmed that the launch of 'Rimmit' represents a pivotal step in the company's journey, combining its heritage of trust and operational excellence with a forward-looking digital approach. He explained that this transformation is not limited to technology alone but also focuses on enhancing the human experience and simplifying transactions.
Dr. Sarhanek added that the launch aligns with the state's efforts to achieve financial inclusion and promote digital transformation, in line with Egypt's strategic directions towards building a more inclusive and sustainable economy.
Background & Context
'Rimmit' today celebrates 30 years of leadership in the financial transfer sector in Egypt, marking a proud moment for the company, which has established itself as a trusted partner for over one million customers annually. The company has successfully executed over 4 million transactions with transfer values exceeding $2.4 billion annually.
'Rimmit' contributes approximately 10% of the total remittances from Egyptians abroad, reflecting its role in supporting the Egyptian economy and enhancing its financial stability. The company also aims to achieve financial inclusion and reach various regions of the republic through strategic partnerships with major banks.
Impact & Consequences
'Rimmit' is expanding its branch network, which has reached 176 branches covering the republic, enhancing its ability to provide services more widely. The company is also striving to comply with all instructions from the Central Bank of Egypt and international bodies, reflecting its commitment to quality and reliability.
With the launch of the 'Rimmit' application, the company is not only providing money transfer services but also offering an advanced digital model that redefines the customer experience, enhancing the efficiency of the services provided.
Regional Significance
The launch of 'Rimmit' represents a starting point for a new strategic phase focused on enhancing the efficiency of cross-border money flows. The company aims to expand its partner network by establishing partnerships with more international money transfer companies, supporting the provision of an integrated system of multi-channel services.
'Rimmit' targets leveraging its extensive experience to offer more advanced and flexible transfer solutions, thereby enhancing the position of the Egyptian market as a leading regional hub for financial services.