Mountain View Saudi Arabia took part in the events of the Umrah and Visit Forum 2026, which was held at the King Salman International Conference Center in Medina, featuring a select group of top international developers, government entities, and financial institutions.
As the only Egyptian real estate developer on this limited list, Mountain View's participation underscores the confidence of regional markets in its expertise and ability to transfer integrated urban development models to new markets while respecting the cultural and spiritual uniqueness of each city.
Event Details
The company was represented at the forum by Engineer Ahmed Rashid, CEO of Mountain View in Saudi Arabia, who participated in a closed discussion session titled "Mechanisms and Strategies for Market Entry and Development." This session included a distinguished group of developers, government entities, and financial institutions to discuss market entry mechanisms and the development of integrated urban projects.
Rashid also spoke in a session titled "Enhancing Medina's Position in the Global Development Scene," which addressed the role of long-term investment and government planning in supporting urban development, aligning with the objectives of Saudi Vision 2030.
Background & Context
Mountain View is working to transfer its expertise in developing integrated urban communities to the Saudi market by applying models based on quality of life and sustainability. These experiences are tailored to align with the cultural and spiritual uniqueness of each city, reflecting the company's commitment to providing innovative solutions.
Partnerships with government entities are considered a key factor in developing cities with unique characteristics, as the success of projects in markets like Medina is linked to operating within a clear regulatory framework and a comprehensive developmental vision led by the state.
Impact & Consequences
Projects such as “Hayat” and “One” exemplify the company's approach to developing integrated communities, incorporating elements of Najdi architecture in the design, while providing a comprehensive living experience that enhances community cohesion and meets local market needs.
The company relies on leveraging global expertise and transferring technical knowledge, integrating it with local competencies to ensure the application of best global practices and support developmental objectives in the Kingdom.
Regional Significance
Mountain View's participation in the Umrah and Visit Forum is part of the company's commitment to being present at the forefront of regional platforms dedicated to developing the hospitality and urban development sectors. This participation reflects the company's dedication to contributing to the formulation of development models that align with the nature of diverse markets and support growth trajectories in the region.
This event serves as an opportunity to enhance collaboration between developers and regulatory entities, contributing to improving the quality of urban projects in the Kingdom and reinforcing its position as a regional hub for urban development.